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El Reloj was lauched to honor the Clock Tower that overlooks historic "Cigar City, USA" in Ybor City, Florida. This iconic landmark once served as the community time keeper and called legions of cigar makers to work each morning, marking the hours with the original bell chime which still sounds today.

El Reloj cigars are made with pride, right here in the United States, in the last operating cigar factory in Cigar City, USA. Smoke history.