Home > CIGARS > Cigars by Brand > Room101 Daruma


Fall down seven times, stand up eight.

The single eye I have penciled in on my Daruma doll is my silent reminder that I have set a goal that is pending completion. My Daruma will become a bi-oculared character once my task is complete. I have one year in which to complete my task ? and if one of my attempts should fall short of victory I will not quit, but rather try again. Because, I know that if I do not give up and my will does not falter it is never a question of "if," but only a question of "when." We have named our latest series after the Daruma as he symbolizes resilience ? a key ingredient to our success. Use your Daruma to set a goal of your own.

Fill his left eye when you have decided what you will be committing yourself to, his right when your task is complete. As the tradition is to burn the Daruma at the end of the year, take a brief moment to ignite a fine cigar in celebration of your accomplishment.

Now get back to work.